About Me

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I saw active service in conventional, clandestine and covert units of the South African Defence Force. I was the founder of the Private Military Company (PMC) Executive Outcomes in 1989 and its chairman until I left in 1997. Until its closure in 1998, EO operated primarily in Africa helping African governments that had been abandoned by the West and were facing threats from insurgencies, terrorism and organised crime. EO also operated in South America and the Far East. I believe that only Africans (Black and White) can truly solve Africa’s problems. I was appointed Chairman of STTEP International in 2009 and also lecture at military colleges and universities in Africa on defence, intelligence and security issues. Prior to the STTEP International appointment, I served as an independent politico-military advisor to several African governments. Until recently, I was a contributing editor to The Counter Terrorist magazine. All comments in line with the topics on this blog are welcome. As I consider this to be a serious look at military and security matters, foul language and political or religious debates will not be entertained on this blog.
Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts

Sunday, May 31, 2015

UPDATING THE NIGERIAN NARRATIVE


There have been, since my posting “FEEDING THE NARRATIVE”, numerous media reports on STTEP’s work in Nigeria.

I, on behalf of STTEP, gave only one interview. I spoke on behalf of the company and not on behalf of the Nigerian Army as any such an attempt would amount to a fraudulent representation of the Nigerian Army. (By the way, I did not run to the media as some have alluded. The media in SA began their usual campaign of condemnation and my one interview was aimed at countering the false narrative they were so keen to propagate to benefit Boko Haram.)

The remainder of the so-called news reports that followed consisted of information lifted off the SOFREP website and many reports were padded with innuendo and fabrications. Some of the journalists even intimated that they had interviewed me when they hadn’t.  

Whereas I fully understand that some in the media need to ensure that their misleading narrative gets as much media play as possible, it is nevertheless a blot on the integrity and honesty of the many good journalists out there trying to make sure they report on real happenings and not figments of their imaginations—or that of their handlers.

I do not mind the mainstream and social media ageing me, demoting me, spelling my name incorrectly, using a stock photo from 1993 (I am told I looked a lot better then than I do now!), and claiming to know my military record. However, these “forgivable errors” merely point to a lack of very basic research. And by the way, Google is not a research asset.

I have no intention of trying to defend either the Nigerian Army or STTEP against fabrications and deception as that would require a book on its own—and quite frankly, I don’t have the time to do so. I do, however, need to point out some of the more obvious deceptions they have tried—and continually try—to carry out:
 
1.    I was a co-founder of Executive Outcomes: This lie has been repeated ad nauseum and forms the foundation of much of the rubbish written about EO. As it has been repeated so often, it has now become “the truth”. Any person who claims that he founded EO or was a co-founder (other than myself and a person who very briefly held shares in the company in 1989/90) is a liar and that can be proven by a quick search at the Registrar of Companies in Pretoria, South Africa. As EO was established in 1988/9 and worked under the radar, it only came to prominence in 1993/4. There are however some who lay claim to founding or being co-founders of EO. Basic research will prove them to be nothing other than liars. Some of these liars have even turned their claims into a business.

2.    STTEP was driving around in tanks in Nigeria: This remarkable comment was made by a journalist who obviously does not know the difference between a tank and an MRAP but who is still deemed to be a “defence journalist” and who happens to be a suspected intelligence agent. I rest my case.

3.    STTEP consists of white racists: Ironically, these reports attempt to create racial tension and nothing else. I am not too sure what race has to do with competence and effectiveness but apparently it means a lot to those journalists. Truth is that the company has white, black and brown Africans in its ranks, some coming from national armies and others from those who fought national armies. Plus, many of our applicants are black which makes a mockery of this comment—unless they too are “white racists”.

4.    EO/STTEP have invaded in Africa in attempts to “colonise” it: Neither EO before it nor STTEP have ever engaged in anti-government actions—anywhere. Some ex-EO men were recruited (several years after EO closed its doors) by a man who (still) puts himself out to be a co-founder of EO (a blatant lie) and he misled them regarding a coup attempt that failed. The initial comments regarding EO “invading” countries was however written by a well-known foreign intelligence asset, despite EO being invited there by the legitimate government to assist them.  Besides, how do Africans colonise Africa especially when invited there by the government of the day? The stupidity of this comment boggles the mind.

5.    I lied to men regarding medical and CASEVAC procedures: This comment by an internet troll claims I lied to my men regarding medical and CASEVAC procedures and options and left wounded men to die. Ironically, as an ex-SADF transport officer who was never part of either EO or STTEP, this troll also appears to know more than I do. No person in his right mind would want to work for a company that treats its employees in such a manner, yet we are overwhelmed with applications… Or is this lie being bandied about for another reason?

6.    I alone was responsible for the training and deployment of 72 Mobile Force in Nigeria: The journo who wrote this has no clue about something known as “team work”. I lay claim to nothing and all credit for the training must be given to the STTEP leader group and training team who achieved a remarkable result in a very short space of time with very little equipment and under extremely difficult and trying conditions.

7.    I sit in my office and expect the men to do what I won’t do: There are those who know me and then obviously many who do not. Suffice to say, I will never ask anyone to do something I am either unwilling or afraid to do. Many who have worked with me can attest to that.

8.    I recently gave a lecture in Europe on STTEP’s tactics in Nigeria: This comment was the result of a poor deduction made by someone who read my blog entry on the RDDC. The journalist who wrote that comment also hinted that he had actually interviewed me—he hadn’t.

9.    We trained the Nigerian Army (NA) in “relentless pursuit”: This comment was way off mark. Relentless pursuit is an element of exploitation and not an operational approach on its own. Another journalist then went on to claim that STTEP was using Boko Haram’s tactics against them!

10. STTEP only consists of ex “apartheid-era” soldiers: Shame, but something must be said to create the perception that we are white racists who harbour the politics of a previous government. Of course, whatever can be said to create racial tensions must be said. And of course, no mention is made of the many black Africans who wish to join STTEP as that would totally upset the narrative. And by the way, many who work with us are not ex “apartheid-era” soldiers.

11. STTEP gets paid for its work: This shocking revelation has truly exposed us as getting paid for our services. The journalist who wrote this obviously works for free. Yes, we do get paid but we get paid a LOT less than foreign PMCs who operate in Africa will multi-million dollar budgets, funded by foreign governments. In this instance, we were a sub-contractor and had no room for any negotiations regarding payment. STTEP has done contracts where it worked for zero-profit to support those who needed help but of course, that must never be mentioned.

12. STTEP is a threat to Africa’s security and stability: It appears that working to ensure an end to conflict, as quickly as possible, constitutes a threat to Africa’s national security and stability. I suspect this comment is made because STTEP is actually seen as a threat to numerous nefarious foreign agendas and interests, not to mention some NGO’s who thrive on conflict as it fuels their income.

13. STTEP has claimed the credit for Boko Haram’s losses:  Unlike those who make false claims, STTEP will NEVER take credit for something it didn’t do. This pithy comment is merely aimed at trying to discredit the Nigerian Army and attempt to create antagonism between the NA and the company. False claims that STTEP rescued hostages in Sambisa forest is another falsehood as that was done by the NA.

14. STTEP engaged in a “secret” war in Nigeria: This sensationalist comment apparently expects the Nigerian Army to send early warning to the enemy that they are about to launch an attack. Maybe the journalist felt that “secret” would add a sinister twist to his story. Or maybe he felt that the Nigerian Army were “playing dirty” by not telling the enemy what their intentions were?

15. STTEP engaged in a “dark war” against Boko Haram: I am not too sure what a “dark war” is. Perhaps the foreign news editor who came up with this comment could enlighten me what it actually means. Or maybe his “sources” that never existed would know what he meant.

16. STTEP is part of the “Executive Outcomes Group”: The so-called “EO Group” (http://www.eogroup.biz) are conmen who are trying to use a defunct company’s name and reputation to gain contracts—albeit under false pretences. Despite being (telephonically) confronted over this fraudulent business practice, they still persist in their deception. Maybe the media should talk to them as they claim—on their website—they have “10 000 employees working in 70 countries”. 

I suppose I could go on and on…but my ramblings will merely become boring—even to myself. Besides, it gives the media the opportunity to say I ramble on and on…

Perhaps now the many decent and honourable journalists will understand our suspicion talking to them. They have been tainted by their very unethical, unprofessional and unscrupulous colleagues who continually abuse their positions to feed a false agenda and narrative—and who, apart from their salaries, most often get paid by their shadow paymasters as well.

Does that make me hateful of the media?

No, only very cautious as trust is not given unconditionally, it is earned.

Saturday, April 25, 2015

FEEDING THE NARRATIVE


The recent activities of STTEP International Ltd in Nigeria have given rise to a multitude of comments from some in the media, much of it aimed at trying to discredit both the Nigerian Army (NA) and STTEP and create as much controversy as possible. The term "objectivity" does not appear to be applicable to these journalists. Apart from spewing disinformation, they appear to have a need to proclaim their great understanding of African politics, military strategy and operations—despite usually getting it very wrong.

The comments and "observations" some in the media made on STTEP's involvement in Nigeria bordered on the ridiculous but these comments are important to feed the perceptions they need to create and force a continuation of their false narrative. 

Of course, the media's version of the history of Executive Outcomes (EO) was also dug up and rehashed and likewise became a focus of their attention. (I was—and still am—amazed that some journalists still believe they know more about EO than I do and now it appears they know more about STTEP than I do).

In the days of EO, some of the journalists who led the media assault were paid intelligence agents of disinformation. I exposed several of them in my book in 2007.

I have been reliably informed that some of those who escaped my book are still around and writing. So it came as no great surprise to me that some of these are the same journalists who jumped on the Nigeria bandwagon. After all, they were part of the same group that ferociously attacked EO for helping African governments. Instead, they prefer writing about the chaos, suffering, murder and mayhem these terror groups bring. This is, after all, how they make their living—and then they refer to us as "mercenaries".

One only has to look at what is written and by who to determine their agendas, where their narrative is heading and sometimes who their shadow paymasters are.

Some of them are highly agitated that I did not give them exclusive interviews especially after my six-part interview with SOFREP (http://sofrep.com). Others are calling for my/STTEP's immediate arrest and prosecution for assisting a legitimate African government that is under attack by the terrorist group known as Boko Haram. I learnt during the EO days that giving an interview to some journalists only seemed to disrupt the false narrative they were spinning. When reality did not match their agendas, it was immediately discarded and replaced with their agendas.

Some journalists have written offering to assist me in reducing the "criminality of our actions". It appears that if South Africans are called on to assist an African government fight terrorism it is considered to be "criminal". When South Africans are contracted by a foreign PMC, then it is no longer criminal!

Problem in point: STTEP is not a South African company...

What is particularly upsetting to them is that an African-managed and staffed company can be successful in Africa. This goes against everything they stand for. Instead, they appear to think assistance to the NA should have come from a foreign PMC, little knowing that foreign armies and PMCs have spent considerable time in Nigeria where "window-dressing training" has been the order of the day. But look through the window, and the room is empty.

Then there are the famous Internet trolls who allege that STTEP used "exactly the same tactics" that they spoke about to someone a while ago.

Others claim that what STTEP achieved in Nigeria was "pure luck"—much as the media claimed about EO in Angola, Sierra Leone and Indonesia. I would love to see them achieve what STTEP's training team achieved in 3 months—under exceptionally difficult and trying conditions.

Others allege that I, in person, do not do enough to condemn South Africa's politics to African governments for fear we will not get or lose contracts.

I do not need to discuss South Africa's politics with African governments—they discuss it with me. I, on the other hand, do not join in as I am a South African and regardless of what our government does or does not do, I do not hang out our dirty washing in public, nor am I in any position to change it. I am a militarist, not a politician. I leave political decisions and solutions to the politicians and only offer advice when they ask for it.

Some trolls have even expressed their disgust that STTEP has not taken up arms against the SA government! I choose to live in South Africa. Despite its challenges and problems, I remain patriotically South African and African—and will never take up arms against any legitimate government, least of all my own.

Others harp on the fact that STTEP uses "former black communist terrorists". They certainly know how to display their ignorance. STTEP will use and continue to use the right man for the job, regardless of his colour or his past political beliefs. Despite the fact that our black employees outnumbered us "palefaces" we are still regarded as "racists"—and geriatric ones at that.

Given all of the above, I am proud of what my "geriatric", "racist", "mercenary" group of trainers achieved in a very short space of time—and I am especially proud that the unit they established performed so well in action. I am equally proud that my training team and leader group were able to add value to the NA's fight against terrorism.

I suppose that is what upsets the desk-borne strategists and tacticians so much as it disrupts their false narrative...

Whenever the media embark on their agenda-driven reporting on myself and the men of STTEP, I am reminded of Hunter S Thompson's view of journalism, especially as he was a journalist:

"Journalism is not a profession or a trade. It is a cheap catch-all for fuck-offs and misfits—a false doorway to the backside of life, a filthy piss-ridden little hole nailed off by the building inspector, but just deep enough for a wino to curl up from the sidewalk and masturbate like a chimp in a zoo-cage."
(Hunter S. Thompson, Fear and Loathing in Las Vegas: A Savage Journey to the Heart of the American Dream)

Sunday, September 9, 2012

THE PERCEPTION PILLAR


I believe that the integrity of the state – as well as its legitimacy – rests on 7 pillars. I refer to these pillars as the Pillars of State. By eroding or neutralising two or more of these pillars, the state becomes weak and unstable and its influence is reduced to the point where it faces a serious threat that may lead to collapse.

Perceptions determine the view people have of the world, their region and their surroundings. This view is, by and large, developed and injected into society by and through the media either through objective reporting or through propaganda. As such, the influence of the media on the perceptions of the populace and by implication the perceptions of the populace on the state must not be underestimated.  

In its role as a perception-creator, the media can play either a positive role in supporting the state’s messages and policies or eroding its credibility and thereby negatively influence both foreign policy and investment. The media does, however, need to remain objective, report facts and not abuse its potential power of propaganda.

The mainstream audio, visual and written media can play an enormous role in shaping both national and international public opinion and perceptions and can wittingly or unwittingly erode the Pillars of State.  

Social media platforms such as blogs, instant messaging, social networking services and so forth can be used to rapidly reach millions of followers and incite ethnic, racial or religious tensions as well as instigate actions against a government and its various agencies or departments. Furthermore, these platforms can be used to effectively plan, coordinate and execute actions aimed at eroding the Pillars of State.
 
Failures by the government agencies and services along with government mismanagement and corruption will provide healthy pickings to the media - as will political infighting and bickering. Whereas these failings need to be exposed and brought into the public domain, there will be media-related articles that will subtly encourage the populace to protest and rise up against these factors. However, there will inevitably also be those in both the media and the populace who tacitly approve of - and incite - civil disobedience and whose sympathies will lay with violent protesters and insurgents. Within this climate of rapidly transmitted perceived political and other uncertainties, government messages will become blurred, ignored and even rejected by the populace.

An uncontrolled and hostile media can report on matters that may seriously disadvantage the government and in particular military, law enforcement and intelligence operations. Compromise of planned operations, force levels and deployments, equipment shortages and even planned policy decisions may impact negatively on the government and the country as a whole. Additionally, such reporting can provide hostile intelligence services and insurgent groups with important information as well as battle indications.

Government must however prevent irresponsible and irrational censorship of the media as a free media is considered to be a cornerstone of a modern democratic state. It should however consider methods and techniques of using the media to propagate its messages and policies in clearly understandable language without creating negative perceptions amongst the populace.  

Information that will not disadvantage government or impact on the National and Vital Interests must be shared with the populace on a daily basis in order to strengthen public perceptions on these matters. Press releases, press briefings and other methods of communicating with the populace must be used and exploited. Creating a sense of openness, self-criticism and honesty will foster better public perceptions.

As witnessed during the so-called Arab Spring, the alternative media can play an important role in generating, mobilising and coordinating counter-government actions. Blogs, Facebook, Twitter, internet forums and chat rooms as well as personal websites can play a significant part in either shaping public perceptions or attacking government policies and actions. They can, likewise, be used to transmit disinformation aimed at discrediting and gaining international sympathy for a particular cause and be used to mobilise disgruntled people or even criminals.

Appointed and trained government media spokesmen/women must be used to interface with the media and ensure that a good and trusted relationship exists between the media and the government. A trusted relationship with the media will usually lead to self-censorship by editors and publishers alike.

Similarly, the law enforcement and intelligence agencies should monitor and where necessary take action against blatantly subversive, propagandist and tension-inciting mainstream and social media sites.

Whereas governments must be prepared to accept criticism, they do not need to accept blatant hostile propaganda aimed at creating conflict, tension and violence.  This tension-inducing approach by the media must be identified, corrected and managed as rapidly as possible.   

Monday, February 28, 2011

DEBUNKING ANOTHER MYTH

I continue to remain amused at how some self-proclaimed “experts” on Executive Outcomes continue to regurgitate their story that the company fell victim to South Africa’s laws on military assistance.

It seems this gem of disinformation was initially fed to a journalist working under control of South Africa’s Military Intelligence Division (MID), that paragon of truth (I know because I spent time there), and was subsequently picked up by numerous other “experts” who spun the lie enough times for it to become a “fact” in their feeble minds.

Members of the foreign media were equally keen to grasp at these mistruths. Whether it was because of a lack of integrity or to also earn money on side, only they can tell.

At the time that EO was operating, numerous other “Executive Outcomes” also appeared on the scene, all posers and some actually being run by MID, all in an attempt to smear the real EO and the many good men who worked in that company. It was this more than anything else that led to my comment to the media that EO would welcome legislation regarding companies operating in the military field.

EO was subsequently invited to attend South African government meetings on the planned legislation and numerous inputs given by the company were eventually contained in what became the Bill that was finally passed.

In their attempts to earn their extramural salaries from MID and the other services, they had to continually perpetuate the lie. Even the UN, that shining light of competency and integrity, jumped onto the bandwagon although I suspect their agenda had more to do with covering up their incompetence than anything else.

To this, they had to add that EO was paid in mineral concessions; something that even today remains laughable. But, these mistruths were quickly swallowed by a gullible readership. Despite having challenged numerous journalists, and even the UN, to produce evidence to substantiate their claims - even today they cannot do so because it is difficult to prove a lie – especially one of such gargantuan proportions.

These lies, along with numerous others, have even made their way into “intellectual papers” and are contained in numerous theses on PMCs and Executive Outcomes. This really does bring into question the validity and standard of many “intellectual” works.

But the great shining lie was the so-called “fact” that EO was closed due to SA government legislation. The story in short claims that EO never had a government licence to operate and was therefore, by implication, operating illegally.

The bad news for these habitual liars (intelligence whores would be a more appropriate title for them) is that EO did indeed have a permit to operate.

This may come as a shock to many but it was issued on 24 October 1997 and the permit number was 6-97-00006. To those who continue to make these false claims, a copy of the original permit is shown below.


I hope that those who continue to write about EO will have the courage and journalistic integrity to rectify their previous “errors” and stop perpetuating disinformation.

Sunday, December 27, 2009

CAN PMCS MAKE A DIFFERENCE?

It seems that the private military industry has become a prime target of negative media reporting and that many so-called “specialist journalists” have taken to writing (mainly negatively) about the PMCs that litter the industry.

Whereas one can certainly question the motives and agendas of these “specialists”, it is equally true that a lot of the negative reporting can be placed before the doors of the PMCs themselves. One reads of drunken parties, drug taking, wild shootings, ill discipline and more – can one then really blame the media for reporting on this type of hooliganism masquerading as professionals? I don’t think so.

Added to this is a complete inability of some of these PMCs to deliver the service they were contracted to deliver. However, when I refer to PMCs, I refer to professional, competent and experienced private military companies and not the host of “wannabes”, con-artists and clowns trying to masquerade as PMCs. But fortunately many of these “wannabes” are exposing themselves as nothing other than incompetent buffoons – and this includes some of the “big name” companies. Indeed, it seems as though many in the PowerPoint Brigade believe in the adage “If you can’t dazzle them with brilliance, baffle them with bull...”.

PMCs that act professionally and are more than just “briefcase” or “PowerPoint” companies can play a very important role in assisting governments engaged in conflicts. Furthermore, these PMCs can provide much needed protection and support to real humanitarian groups such as Medecins Sans Frontieres (Doctors without Borders). In both Angola and Sierra Leone, EO helped the WFP get much needed supplies through to the locals although they were not willing to admit to that. When such organisations the lack moral fibre to admit that they received assistance from a private company that is something they have to live with.

The local population are the true victims of all of the conflicts we are witnessing today. Whether they are victims of excessive criminal activity, rebel actions or government retaliation against the rebels, or even the impotence of so-called peacekeepers, the fact is that much desperately needed aid is denied to them.

The role of the private sector in armed conflict is nothing new. Private contractors have been engaged in numerous wars in a variety of roles. Indeed, if one looks at the human agent, he/she is nothing other than a private contractor working for a government intelligence agency.

It is a fact of life that PMCs are here to stay. Instead of the constant barrage of articles aimed at vilifying PMCs, thought should rather be given to how PMCs can and ought to be used and what positive role they can play in resolving conflicts and in support of humanitarian operations.

The following are just some examples of the roles PMCs can play:

• In some instances, they can end conflicts faster and cheaper than some standing armies
• Establish a foundation for peacekeeping operations
• Project influence of the host government
• Act as an advance party to other forces
• Assist with insider knowledge of a country
• Project and ensure stability
• Safeguard foreign investments/assets in a conflict zone
• Provide protection to humanitarian groups
• Provide protection to the locals caught up in the conflict
• Provide support to the armed forces on and off the battlefield
• Assist governments with strategy and doctrine development
• Provide training in specialist fields
• Advice on tactics and deployments
• Intelligence gathering operations in high-risk areas
• Deniable operations
• Counter Terrorist operations
• Counter Piracy operations
• Countering crime and narco-terrorism
• Reconnaissance of targets
• Communications
• Logistical support
• Medical support
• Protection of national key points and so forth.

I am not in any way advocating that PMCs even try to take over the role of the Armed Forces. But, given the loss of experienced manpower that leave the military, the armed forces can find a ready pool of trained soldiers to assist and support them without maintaining a large standing force at massive cost to the taxpayers. But then, the taxpayers will expect the PMCs to act in a disciplined and professional manner and in no way bring embarrassment to their government.

There have been numerous arguments for and against this approach but when governments find themselves under siege and their calls for assistance fall on deaf ears, a dedicated and professional PMC can make the different between the survival of the government or its collapse.

Friday, April 10, 2009

THE MEDIA AND THE PMC

The Private Military Company (PMC) will always find itself under attack from certain segments of the media. Whereas some of the attacks will be focussed on the fact that an under-siege government dared to use a PMC to assist them - instead of another agenda-driven government’s armed forces - a large amount of the attacks will be launched simply to discredit the PMC. But sadly, some of the media reports will be justified.

The fact of the matter is that some journalists are unable to cope with their responsibility of informing the public on what is happening. Instead, they prefer to focus on misinforming the public and thereby boost their own fragile egos. Fortunately, these journalists are in the minority but they taint everyone’s view of the PMC, regardless if it is deserved or not. Their actions overshadow those of the hard-working, ethical reporters of news. Furthermore, as they are quite prepared to accept money to write their false reports, they are the true mercenaries of the world.

From my own experience with a segment of the media that made it their mission to falsely discredit Executive Outcomes and myself on behalf of other paymasters, I discovered that to these “journalists” false reporting was, in essence, what gave them their raison d’ĂȘtre. Astonishingly, some were so-called intellectuals who wrote opinion pieces for which they were paid handsomely. In my mind, that constitutes fraud to the extreme.

Reading comments such as an “ex-apartheid soldier” or “ex-EO operative” or “ex-soldier” or “ex-policeman” simply entrenches my belief that some journalists cannot report objectively on matters that are of public interest. Yet, for some strange reason, they do not refer to “ex-Bush soldiers” or “ex-Blair” soldiers. Could this be part of their hypocritical make-up as far as South Africa is concerned?

These are the very people that give the media its bad name – something the hard-working, honest and ethical journalists ought to take action on – and take responsibility for. If not, the media will continue its slide into subjective reporting and promotion of agendas.

This does, however, not exonerate the PMC from any blame or make the PMC’s efforts any easier. These types of companies will always come under attack by misguided and irresponsible journalists and it remains the duty of the companies to keep their noses clean. But it remains a problem when journalists use insinuations and innuendo in their reporting – these grey areas are almost impossible to counter or even defend.

It is also the responsibility of the PMCs to ensure that the industry cleans up its act and gets rid of the wannabe-Rambos and their irresponsible actions. The military and law enforcement contracting industry has no place for ill-disciplined, alcohol and steroid-fuelled, untrained, disrespectful and poorly led men wearing too tight T-shirts and dark glasses. It is time that PMCs realise that they are guests in the contracting country and ought to behave in accordance to the laws of that country where they may be working. These companies should furthermore realise that the conduct of one can influence the entire company and even jeopardise a contract.

But, just like death and taxes, the media and the PMCs are here to stay. Both the media and these companies ought to accept that fact.

Whereas the relationship between the media and the PMC will always be a rocky one, there are some things that the PMC can do to smooth the road or at least ensure that it gets a fair press.

1. Appoint a designated media spokesperson who understands the media
2. Do not let other employees speak to the media
3. Find and work with ethical, responsible journalists – they do exist
4. When journalists colour their reporting with insinuations and innuendo, make every effort to determine who is paying them to do this – and expose them publicly – even if they are working for an intelligence service
5. Be pre-emptive with press releases
6. Do not employ people who will cause embarrassment to the company and whose past actions will continue to be used against the company
7. Strictly vet every employee, prior to employing him/her
8. Be as transparent as possible without divulging any client-sensitive information
9. When the media gets it wrong, make every effort to rectify the false perceptions that may be caused
10. Don’t lie or try to white-wash over serious events
11. Make sure all press releases are distributed to all media outlets
12. Do not give unnecessary interviews
13. When giving interviews, refrain from boasting
14. Be prepared for every interview – know as much as you can about the journalist who is about to interview you – even those things he/she does not want anyone to know about
15. Stick to the facts.

But, many of the “stories” fed to the media originate from within the intelligence services. It would serve the PMCs well to develop their contacts within the intelligence services to determine planned agendas and disinformation operations against them – and then to act pre-emptively. If necessary, these players within the intelligence services should also be exposed publicly. Whereas there exists an official secrets act in all nations, the acts are to safeguard the secrets of the state and not hide the nefarious actions of some of its members.